How to turn customer journey logs into a predictive churn model that secures enterprise renewals
When I first stared at a pile of customer journey logs from an enterprise SaaS product, I felt equal parts excitement and dread. Those logs—clickstreams, API calls, support tickets, renewal notices—held the promise of predicting churn and protecting renewal revenue. But they were messy, inconsistent, and scattered across systems. Turning that raw trail of interactions into a reliable predictive churn model that actually secures enterprise...