How to use realtime intent and zero-party signals to create a 3-step abm playbook that shortens enterprise cycles

When I talk to marketing teams about account-based marketing (ABM), one question always comes up: which data should we trust when prioritizing enterprise accounts? With third-party cookies fading and privacy regulations tightening, zero-party data—data that customers intentionally and proactively share with you—has become a goldmine. But not all zero-party signals are created equal. In this piece I’ll walk you through the signals I’ve...

Read more...

When I first proposed a tokenized invoice program to a corporate treasury team, I learned quickly that enthusiasm for innovation only takes you so far. Treasury wants facts, not promises. They need to see how a tokenized invoice program will affect liquidity, credit risk, accounting, controls, and regulatory exposure — and they want measurable, comparable metrics that fit into their existing decision framework.Below I share the exact metrics...

Read more...

When I first proposed a six-week AI pilot to our procurement team, I learned quickly that enthusiasm and a flashy demo aren’t enough. Procurement sees risk, contracts, and budgets all day long — and they need facts, controls, and a clear exit plan before they’ll sign off. Over time I developed a risk-reduction dossier approach that reframes the ask: instead of begging for permission, you present a compact, evidence-based package that makes...

Read more...

I’ve always believed that capitals reveal more than politics—they hold stories, oddities and practical lessons for travelers and professionals alike. On a recent research trip to Tanzania, I focused on the often-overlooked center of government: Dodoma. In this piece I share what I learned about the secrets et curiosités de Dodoma, combining historical context, urban insights, travel curiosities and business-relevant takeaways. If you’re...

Read more...

When I first led procurement for a mid-market company that needed a SaaS security audit fast, I learned that "greenlit in a month" is not a magic trick — it's a process that rewards preparation, clarity, and strong communication. Below is the exact procurement checklist I used and refined across several engagements to get a SaaS vendor through security review and approval within 30 days. I share it in first person because these are steps I...

Read more...

I remember the first time I walked into a treasury meeting with a slide deck about tokenized supplier financing: the looks ranged from curious to polite skepticism. That meeting taught me something crucial—treasury teams don’t buy hype; they buy risk mitigation, cash efficiency, and operational simplicity. If you want a treasury team to not just listen but champion a tokenized supply chain financing program, your pitch needs to be built on...

Read more...

Sports play an important role in French school life, shaping not only students’ physical health but also their social development, discipline, and sense of belonging. In France, physical education is more than a break from academic lessons. It is part of the educational culture and is treated as an essential component of a child’s growth. From primary school to lycée, students are regularly encouraged to move, compete, cooperate, and...

Read more...

I remember the first time I pitched a proof-of-concept to our finance and procurement leads: my hands were steady, but I knew that enthusiasm alone wouldn’t unlock a budget for enterprise-wide AI. Over several pilots since, I’ve learned how to design a six-week generative AI pilot that answers the CFO’s risk/return calculus and the procurement team’s vendor and compliance checklist. Here’s the playbook I use — practical, repeatable,...

Read more...

When I first started experimenting with synthetic data for B2B lead-scoring models, I was skeptical. Could artificial records really capture the patterns that predict buyer intent, without exposing real customer data and risking GDPR or CCPA violations? After several pilots, iterations, and conversations with legal and data teams, I’ve come to see synthetic data not as a magic wand but as a practical, privacy-preserving tool that—when used...

Read more...

I’ve written this guide to help you navigate what is often the most exciting — and most intimidating — question an entrepreneur can ask: how to ouvrir une franchise de restauration rapide. Whether you’re attracted by the brand recognition of an established chain or considering an independent concept, I’ll walk you through costs, recurring fees, financing, and realistic return-on-investment scenarios so you can make an informed...

Read more...