How to use realtime intent data to prioritize accounts and shorten enterprise sales cycles

I started experimenting with OpenAI tools inside my teams because I kept hearing the same refrain: “AI can transform sales and product work, but how do we actually do it without blowing up current operations?” After several pilots—some messy, some surprisingly smooth—I’ve settled on a practical approach that balances rapid learning with operational stability. Below I share the playbook I now use to pilot OpenAI tools across sales and...

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When I talk to growth leaders and sales managers, one question comes up more than any other: which KPIs actually predict pipeline health? Too often teams focus on vanity metrics—website visits, meetings booked, glossy dashboards—that feel good but don’t move the needle on closed revenue. Over the years I’ve learned that a handful of well-chosen indicators, monitored and acted upon, can compress a sales cycle dramatically. In some cases...

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When I first started looking into tokenized invoices on Ethereum as a potential fix for slow cross-border payments in B2B, I was cautiously optimistic. The idea is elegant: turn an invoice — a promise to pay — into a token that can be transferred, financed, and settled on-chain. In theory, this should speed up the movement of value across borders, reduce friction, and open new liquidity channels for suppliers and buyers. In practice,...

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When I first started helping companies build B2B partnerships aimed at enterprise pilots, I quickly realized that speed isn’t accidental — it’s engineered. Getting an enterprise pilot approved in 90 days requires not just a good product but a repeatable playbook that removes uncertainty for the customer and provides clear lines of accountability internally. Over time I distilled a framework that combines dealcraft, stakeholder psychology,...

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When I first started experimenting with account-based marketing (ABM), I relied heavily on third-party signals and broad intent data. It helped me get starts, but the experience felt impersonal and often missed the mark—especially when privacy regulations tightened and cookie-based targeting became less reliable. That's when I leaned into zero-party data as the cornerstone for hyper-personalizing account-based experiences without stepping over...

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When it comes to enterprise collaboration tools, most companies look for solutions that help streamline communication, enhance productivity, and foster innovation. In a rapidly changing digital landscape, the ability to collaborate effectively across teams, departments, and even continents has become a cornerstone of modern business success. Recently, Adobe’s B2B suite has been generating buzz for redefining what collaboration looks like in...

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As a B2B marketer, I know first-hand how challenging it can be to truly understand where your marketing efforts are making the biggest impact. With numerous touchpoints from email campaigns to LinkedIn ads, webinars, and direct outreach, it’s easy to get lost in a sea of data. That's where implementing multi-channel attribution comes in—a game-changing approach that can help you uncover which channels and efforts are driving the highest...

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Interactive webinars have become an indispensable tool for B2B marketers aiming to win over high-value clients. In today’s fast-paced digital world, where personal connections can be challenging to establish, webinars offer a unique bridge. They allow you to connect, educate, and engage in a way that static marketing materials simply cannot achieve. Over the years, I've discovered the immense potential of interactive webinars to foster trust,...

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In the highly competitive landscape of B2B industries, the companies that rise above the rest are those that not only understand their market but also anticipate their competitors' next moves. And as artificial intelligence (AI) evolves, it presents a paradigm-shifting opportunity for businesses to transform how they approach competitor analysis. AI-driven competitor analysis isn't just a cool tech trend—it’s an untapped goldmine waiting to...

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When we talk about the cutting-edge technologies shaping the business world, OpenAI's GPT technology undoubtedly takes center stage. As someone who has spent years immersed in the evolving dynamics of industries, I can confidently say that tools like GPT are not just disruptive—they’re transformative. In this article, I want to walk you through how GPT is revolutionizing B2B communication strategies and why it's something every...

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